References https://zevendesign.com/color-association/#orange https://www.forbes.com/sites/propointgraphics/2017/04/16/nostalgia-marketing-and-the-search-for-authenticity/#3b9bd7f367d6 https://www.stuff.co.nz/life-style/well-good/teach-me/78098940/do-women-really-crave-chocolate-more-than-men https://www.latrobe.edu.au/nest/chocolate-women-gendered-history-behind-sweet-snack/ https://apfoodonline.com/industry/new-insights-chocolate-markets/ http://www.roymorgan.com/findings/7211-more-australians-eating-chocolate-201704111412 https://www.stuff.co.nz/life-style/well-good/teach-me/78098940/do-women-really-crave-chocolate-more-than-men https://www.canstar.com.au/health-insurance/who-is-the-average-woman-2/ https://www.nowtolove.com.au/health/diet-nutrition/chocolate-womens-favourite-mood-elevator-11850?fbclid=IwAR3haw-OLkMqqkquTkO8YRq6fv4TPovjXDMqi_Fm5DPXA3JULdNruOrrOk8 https://www.synthesio.com/blog/australian-millennials-target-audience/ Target market Considering that “Australian Millennials will soon be the largest Australian age group, accounting for approximately 54% of their population by 2030;” the target market of women born in the 90s will have considerable purchasing power, thereby signaling them as important consumer group …

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